Radio

   The industries and institutions involved during the radio era were a huge driving force when discussing the influence on radio in the 1920's. They shaped the radio industry into what it is today with their constant competition and the birth of radio advertising.

   Had the industries and institutions not jumped in when they did, radio would have still been a government controlled technology, and public radio would have taken a few more years to become a reality. Rather than just leaving radio for the government to use as a communication source, the industries used the technology of radio to their advantage and tried to make money with it. With the mindset of making the radio something to be used by a consumer, the idea of broadcasting music and entertainment was developed and changed history. This brought the use of radio advertising, which eventually made a seamlessly fluid transition to television commercials. Without different broadcast companies competing for the most listeners, they had to step up their game to compete with the others around them, and were sure to play the most popular music at the time in order to get the most listeners; this directly reflects not only radio, but even the thoughts of modern television stations.
   This all happened due to the birth of the broadcasting stations NBC and CBS. They were companies trying to make money off of this new technology, and competing with each other for bigger profits and more listeners. Without Davis Sarnoff's vision of using the radio as a "household music box" then radio as we know it might have never happened, and without William S. Paley's knowledge of tobacco and using the radio as a means of advertising these radio stations would not have made near as much money as they did. Each one of them had their own respective broadcasting companies, but they both influenced each other with the ways that they used this new technology and both applied ideas and concepts which came from either one.